RX # 8435056625

Blank Page Syndrome

When your technical content has no SME, no ICP, and barely a usable brief, someone still has to write it.

Hi.

That's me. I write for RF labs and compliance-heavy manufacturers, or marketing teams already underwater. Whether the content sells $50K EMC testing contracts or convinces a buyer to drive across county lines to a dealership, it's built to serve decisions — not vanity metrics.

Most of my work starts at the hard end: botched copy, spec-heavy source material, or service lines no one can explain cleanly. I work around silence, under time pressure, and inside subject matter no one has time to simplify.

If your marketing environment is stretched thin and your content still needs to hit — I'll take it from here.

14 Qualified leads/month for RF testing lab — $25K–$75K contracts
366% YoY organic traffic growth for industrial manufacturer
631% Search impression growth in 6 months
$100K Print error caught at Toyota pre-launch

Work

They say

"You've moved up the rankings in our go-to-writers list."

— Robert Langtry, Lemonfree.com

"EXCELLENT. I couldn't change a thing or ask for more."

— Rose Musyoka

"You're an integral part to our team."

— Sarah Mirando

Case Studies

Projects

Gestallt

Healthcare SaaS — GLP Documentation Platform

Product

HIPAA-compatible collaborative platform for autism support teams. Dual-mode architecture: quick capture for parents, structured documentation for clinicians. Team-based permissions with role isolation at the database level.

SvelteKit · Firebase · Cloudflare Workers

GTM

Built positioning, personas, and go-to-market strategy across five audience types. Developed messaging house with three strategic pillars, competitive differentiation matrix, objection talk tracks, and email nurture sequences.

Experience

Jan 2025 — Present

labDemand

Founder & Lead Strategist

• Technical content consultancy generating quote-ready leads for laboratory testing services — EMC, RF, acoustics, calibration.
• Content targets high-intent, crisis-mode queries (engineers searching “fix conducted emissions 150 kHz” not “EMC lab near me”) where expertise content wins intent.
• 18-piece content sprint for one RF testing client → $24K new project revenue, 20% increase in warm leads within 90 days.

Aug 2024 — Present

Focus Digital

Lead Copywriter

• Assigned the agency’s most technical and ambiguous clients, including RF testing labs (EMC/EMI certification), industrial die-cutting fabricators, impact-rated bollard manufacturers, and crypto-adjacent wealth consulting firms.
• Drove net-new customer acquisition within 90 days for an RF testing lab by creating longform regulatory content aligned to international EMC compliance search demand — likely contract value: $25K–75K+ per client.
• Converted bottom-funnel SEO for auto dealerships into in-market behavior, including verified lead traveling 45+ minutes for vehicle inquiry traced directly to authored content.
• Handles six active verticals simultaneously; content mix includes landing pages, industry guides, and lightly gated white-paper frameworks.

Jan 2015 — Aug 2024

Lear Marketing

Principal Strategist and Lead Copywriter

• Delivered content across advanced technical domains: electric aircraft propulsion (SAE), DOE-sponsored solid-state lighting outreach, and machine shop service positioning.
• Built modular SEO programs and content systems for founders and technical stakeholders with no ICP, GTM framework, or marketing ops — templated briefs and editorial structures now used across vendor ecosystems.
• Achieved top SERP placement for comparative vehicle model content, regardless of inventory, for regional dealer groups.
• Presented Ahrefs- and SEMRush-informed content strategy to non-marketing stakeholders as part of retainer retention and repositioning.

First Page Sage

Copywriter Jun 2021 — Nov 2022

Toyota (via Agency)

Contract Copywriter Jan 2014 — Dec 2014

eBay

Lead Content Strategist Jun 2011 — Dec 2011

Brafton

Content Writer Feb 2008 — Jan 2009

About

I refuse to lift a finger to type a single letter until what I'll write is what your customers need. Sometimes that means being on page 70 of your third-leading-seller's owner's manual and sometimes it means re-framing the most popular product for a completely new niche.

I align myself along a three-object sight picture: customer outcomes, client constraints and product fit.

When those line up, I take aim and produce work that often passes under the radar until the analytics hit.

I don't write for my clients. I write for my clients' customers because I care enough about you to know I've already sold you once. I've done it since I was 19 in an electronics engineering lab on a liberal arts major. Now, let's sell them together.

Hi. You're here. I'm here. Or come visit